For your SEO efforts to pay off, you need an impeccable SEO strategy. To succeed in your efforts, it’s important that you prioritise on keyword research. This entails researching, assessing and choosing impactful keywords that drive qualified leads to your site.
Your site visitors rely on specific phrases to find your brand. It’s important to know what visitors type or search for if you wish to deliver the content or the solutions they want. Without an optimized keyword research process, you won’t attract valuable customers.
1. Make keyword research a continuing process
The thing with keyword research isn’t centred on drawing traffic, it’s more like getting the right traffic.
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Using an optimized keyword research strategy is like reading your visitors’ minds, which helps you to understand their needs, trends and what they are likely to do when they find your products and services.
With an ongoing keyword research process, you will reap huge keyword benefits in the end.
2. Analyse your competitor’s target keywords
Researching competitor keywords is one crucial but underestimated approach. To break even in the SEO arena, it’s advisable to keep monitoring the keywords that your competitors are using. This is one guarantee that you have the competitive edge.
If your competitors are ahead of you in search engine ranking, you need to investigate what they are doing or the strategy they are using to outshine you.
This approach can give you insights regarding keyword competitiveness and the best tactic to use if you want to target customers looking for popular keywords.
3. Prioritise localized keywords
Small businesses or start-ups can focus on localized keywords to attract local leads. If you have a brick and mortar outfit, you need to go for localized keywords for your content. Nearby customers are likely to use localized keywords and phrases to search for your products.
These keywords should use your location or region. If your brand is expansive, you can choose keywords with a high search volume within your region.
As long as you don’t stuff these keywords, your efforts should pay off. When planning your keywords in the process, make sure that your content answers the questions that your local audience is asking instead of taking the salesy approach.
4. Consider Long-Tail Keywords
Nowadays, site visitors are more inclined to use voice search when looking for solutions online. Instead of typing on their mobile screens, site users tend to voice search your brand using keywords that are more than three words in length.
We have already published step by step guide to Find Long tail Keywords that Drive Massive Search Traffic
If you’re not adopting to these upcoming trends, your keyword optimization may not bring forth benefits. To turn the situation around, consider using long tail keywords.
Voice searching means a user is likely to use more words in sentence compared to typing them. It’s important to maintain a conversational tone when selecting these keywords to ensure that your content is preferred by search engines.
5. Audit your Keywords
Whatever the approach you use to come up with a list of profitable keywords, it’s advisable to test and audit your efforts. You can bring in a reliable SEO audit application or tool.
There is an abundance of site check-up tools online and some of them are free. These audit tools will notify you of possible errors from an on-page or off-page SEO perspective.
You need to audit your keywords to boost site visibility, mobile usability and overall ranking. With a keyword audit, it’s easy to identify old content with competitive keywords with the purpose of refreshing or updating the same.
By leveraging keyword suggestion/selectin tools, it’s easy to identify the key phrases that that drive customers to your site.
With this, you can modify your keyword strategy for future success. Also, you need to do a competitive analysis to identify commonly disregarded keywords.
You need to streamline your newly discovered keywords to rhyme with existing web pages or you can create fresh pages for these keywords.
As an on-going process, Keyword research can enhance you SEO efforts and drive up your traffic. Even if you’ve been using a killer strategy, it doesn’t mean you can’t benefit. Experimenting more with different keyword research tools and tips can surprise you in the long run.