28 Search Engine Optimization Tips That Really Bring Website Traffic Including infographic

Want to improve your search engine ranking, but don’t know how to optimize your content for higher google rankings. Read these search engine optimization tips.

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Want to improve your Search Engines Rankings, Read these SEO tips and apply on your blog to improve search engine rankings and to get more traffic from search engines.

1. Domain Name

Domain name is very important part of your online business empire. Choose a good keyword rich Domain Name. There is very little (if any) SEO benefit to having your keyword in your domain name anymore. But It can be useful for readers.

For example, if you are going to write about smartphones, you can choose phonereviews.com as your domain name.

Domain name costs $10-$15/Year. Namecheap offers a free domain name with their Managed WordPress hosting plan starting from $12/Year only. It means you can start your website for $12/Year.

If you are starting a business, don’t hesitate to choose a branded domain name. Go for a cool, branded domain rather than something ugly like keywordrichdomain.com

Read this article to learn 6 Best Tips: How To Choose A Good Domain Name For Your Blog

2. Speed Matters

choose a good, reliable and fast hosting provider. BlueHost offers affordable web-hosting plans starting from as low as $3/month.

Install Plugins or themes carefully to optimize your website for speed. Don’t install too many plugins and themes. Buy theme from reputable marketplaces and experienced Theme developers.

You can download 87+ WordPress themes & Plugins from Elegant Themes for $89/Year only. Normally a premium theme costs $40+. But Elegant Themes has all the themes and plugins you need to build beautiful and powerful websites and blogs for clients.

Install WordPress caching plugin such as W3TotalCache, WP Fastest Cache or WP Super Cache to increase websites speed.

Optimize your images before uploading them to your server. tinypng and compressor.io are free services to reduce the size of images without losing the quality of images.

There are many free images optimization plugin available but I don’t like to install the plugin for image optimization.

3. Start Doing SEO Today

No SEO means no visitors from search engines. If you don’t do it then search engines can’t categorize and rank your site for keywords relevant to your business.

Install SEO plugin such as Yoast SEO or AllinOneSEO to easily optimize every blog post you write on your WoOrdPress blog.

Optimize WordPress for SEO and Make your websites searchable and google friendly.

4. Don’t use black hat techniques

If you will try to trick Google, they will find out. Promise. Google has punished high-profile portfolio sites for such practices.

Black hat SEO refers to a set of practices that are used to increases a site or page’s rank in search engines through means that violate the search engines’ terms of service. The term “black hat” originated in Western movies to distinguish the “bad guys” from the “good guys,” who wore white hats (see white hat SEO). What Is Black Hat SEO?

5. Know your competition

Find out what the sites ranking on the 1st page for the keywords that you want to rank for and what they have done, on-site and off-site, to get there.

Analyze their content and publish more in-depth and valuable content.

6. WebMaster Tools

Make sure Google and other search engines can crawl your website. Submit your site to Google search console, Bing Webmaster Tools and other search engines.

7. Set Preffred Domain www. OR non www

Google says that you should choose a preferred URL for your website. It’s easy to set up the preferred domain in Google Search Console. You can do in a couple of clicks after verifying both versions.

You can read this article at WpBeginner to learn about WWW vs non-WWW – Which is Better For WordPress SEO?

8. Permalink Structure

Use short, human readable permalinks structure, including keywords. Instead of //justlearnwp.com/page-id?31426/ use : //justlearnwp.com/search-engine-optimization-tips/. Always use hyphens (-) in the URL, do not use ( _ ) in URLs. Don’t use capital letters in URL’s.

It is recommended by Google and other search engines to Keep a simple URL structure.

If you are using WordPress, You can easily change URL structure under Settings > Permalinks.

WordPress SEO Friendly Permalink Structure
WordPress SEO Friendly Permalink Structure

9. SiteMap

Create a sitemap for your website. Many free sitemap Plugins are available for WordPress users. If you are using Yoast SEO plugin for WordPress, go to Yoast SEO > XML SiteMaps page to enable sitemap.

Google has published a guide What is a sitemap? and why you need to create a sitemap for your website.

10. Responsive site

Make your website mobile friendly and responsive. WordPress user can install plugin to make website mobile friendly or choose a responsive theme/template. Google heavily favors mobile-friendly websites and responsive websites get higher ranking in search engine like Google.

11. responsive navigation

Make sure your navigation are accessible on small screen devices. Choose a theme with responsive and accessible navigation menu or install a plugin.

12. Find keywords

Optimizing every blog posts for keywords. Google KeyWord Planner, keywordtool.io, WordStream tool and ubersuggest are few free tool for keyword research.

13. long-tail keywords

Using long-tail keywords may be more efficient to this end, since website visitors searching long-tail terms will often be more qualified.

BackLinko has published a great article to learn How to Find Long Tail Keywords.

14. Write Catchy Headline

A headline is the first thing, searcher will see in search results and people will read on your blog and other social media platforms.

Write Awesome Blog Post Titles That Are irresistible to Searchers. You can optimize title for search engine with SEO plugins.

We have also published 180 Examples Of Catchy Headlines This is an Ultimate CheatSheet To Convince Readers to Read Your Awesome Blog Posts.

15. Optimize Post

Use targeted keyword within post content, title, URL, image Alt text and image name. Use SEO plugin to optimize blog post.

16. Use proper HTML Tags

Use h1-h6 to highlight headings or subtitles of an article. Use the strong, em, ol, li, bq and other tags properly.

17. Optimize content

All the content (text as well as images) should be SEO optimized. Name your images properly. iphone-7.png is much better than phone.png. use relevant text for image alt text.

18. Link to related content

Link between pages and blog posts within your website, but do this with caution and only if it’s relevant.

Don’t try to link every page to each other. Not only will internal linking help keep readers on your website/blog, but it also surfaces your other relevant and authoritative pages to search engines.

19. Optimize Images

Images help to break up your content and make it easier to read. Create great infographics and images for each blog post with tools like Canva and Pablo by buffer.

Compress your images, Optimize every image for the web. Large images can slow down your website. You don’t need images for everything. Avoid if possible.

20. Write compelling meta descriptions

Do not forget to write compelling meta description for each blog post. Add targeted keyword in your meta description. Your meta description is meant to give search engines and readers information about your blog post’s content.

Also Read How To Write Effective Meta Description WordPress & persuade the searcher to click on your link.

21. Publish Fresh Content

Search engines are always hungry for fresh content. And one of the best ways to attract relevant visitors to your website is to publish good content on a regular basis there.

22. Have a link-building strategy

Link building is a common practice of creating new external links to your site. Ask bloggers from authoritative sites/blogs relevant to your business to link back to your great content to build links.

23. Fix Broken Links

If you are going to change your domain name or URL of any blog post. Add a 301 redirect. Find and fix broken links using brokenlinkcheck and deadlinkchecker.

You can also use a free Broken Link Checker WordPress Plugin.

24. Use Permanent (301) Redirects for Moved, or Deleted Pages

Always use 301 redirects to point old pages to new URLs. It used to be the case that a 301 redirect would lose a bit of ‘link juice’, but Google recently confirmed that 301s now pass full link value.

25. Set Up Rich Snippets/Structured Data to Jazz Up Your Search Listings

Rich snippets are descriptive HTML tags which help search engines to better understand the contents of a web page.

26. Social Media

Add social sharing buttons and make it easy for readers to share your blog posts on their favorite social network.

You can install WordPress plugin. We have listed 5 Best Social Sharing WordPress Plugins to Increase Blog Traffic

27. Guest Post on High Authority Sites

Write guest posts for some popular websites. Don’t bother with low authority sites. Focus on securing guest posts on the top blogs in your niche. This is one of the best ways to drive quality traffic to your website.

28. Original Content

Write high quality, original and unique content. The content should be understandable and readable. Use your keywords wisely. Write great content for visitors, not for search engines.

You can also read a beginner guide about SEO at WordPress.org Support pages.

28 Search Engine Optimization Tips
28 Search Engine Optimization Tips

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